My Perfect Audience Member


My perfect audience member: is passionate about the environment

The song I am creating a music video to is ‘Big Yellow Taxi’ by Joni Mitchell



Clothes:

My perfect audience member wears environmentally friendly materials such as organic cotton, bamboo, industrial hemp and recycled polyester. My perfect audience member wears these materials so that she doesn’t damage the environment as these materials are eco-friendly. She also keeps her clothes for as long as possible and re-wears them regularly so that she does not impact the textile manufacturing in a large way. She also fixes her clothes when they break if possible and she recycles her clothes when she has grown out of them. Often she buys second hand clothes to reduce her environmental impact.



Food:

My perfect audience member eats lentils as they have a low carbon footprint and they are sources of protein, fibre and some nutrients, just like beans (black beans, kidney beans, pinto beans). My perfect audience member also eats muscles and local, seasonal fish as they have a low environmental impact when sustainable fishing occurs. They also eat local, organic fruit and vegetables, this way they do have a high environmental impact as they are eating local groceries to reduce the possible amount of pollution going into our atmosphere.



Music:

My perfect audience member doesn’t listen to music overly regularly. This is because CDs and records come with packaging materials like plastic. CDs are wrapped in plastic and the case for the CD is also plastic, this is bad for the environment as it affects humans, wildlife and wildlife habitats as CDs cannot be recycled. Records contain PVC material which endangers those who use it, it also releases other chemicals that it contains into the environment, so it is a cause of pollution. My perfect audience member only listens to music on the rare occasion because although we have modern digital technology, it takes energy to download a song and downloading songs regularly requires quite a bit of energy.



Attracting them:

My music video is going to attract my perfect audience member because I am using a song about environmental concerns, so they will want to watch my music video to find out how I am making others aware of the problems we are struggling to deal with in this world regarding the environment. This will encourage them to watch my music video because it is something that they are passionate about and so are keen to know how they can try and help further. The performers in my music video will all be wearing eco-friendly clothing from brands such as ‘Alternative Apparel’, ‘Style Saint’, ‘United By Blue’, ‘EcoVibe’, ‘Fair Indigo’ or ‘People Tree’ so that not only my perfect audience member recognises this, but so do others who are also environmentalists.

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