Warner Bros information task

History and Structure of Warner Bros

Warner Brothers Entertainment Incorporated is an American diversified multinational mass media and entertainment conglomerate. It was founded in 1923 by brothers Harry, Albert, Sam and Jack Warner. The company established itself as a leader in the American film industry before diversifying into animation, television and video games. It is one of the ‘Big Five’ major American film studios.
Harry, Albert and Sam began in the movie theatre business after acquiring a movie projector. They showed films using their projector to their audiences from mining towns Ohio and Pennsylvania. The brothers opened their first theatre in 1903 in Pennsylvania. By the time of World War 1 the brothers had started producing films. In 1918 they opened the first Warner Brothers Studio in Hollywood. Sam and Jack produced the pictures whilst Harry, Albert and Paul Chase, their auditor and now controller, handled finance and distribution in New York City. By the end of 1924, Warner Bros was arguably Hollywood’s most successful independent studio. Harry Warner was at a convention of 1,500 independent exhibitors, here he was able to convince the filmmakers to spend $500,000 in newspaper advertising. Harry saw this as an opportunity to establish theatres in cities such as New York and Los Angeles. In 1925, Warner Bros. established a radio station, KFWB in Los Angeles.
In 1925, Warner’s decided to add synchronised sound, which were also known as talking pictures, however by February in 1926 the studio had reported a net loss of $333,413. Warner Bros. were not in a good place financially, however, they released The Jazz Singer which featured sound segments of Al Jolson singing which signalled the beginning of the era of talking pictures and the end of the silent era. The Jazz Signer was a huge success. Although, the night before the opening of The Jazz Singer, Sam died, this had a very negative impact on Jack. Jack kept the studio under tight control and fired employees often.
The production company kept going up. In 1930 Harry put his son, Lewis, in charge of Warner Bros. Music, however, in 1931 Lewis died from an infected wisdom tooth.
Musicals started declining in popularity as they were associated with colour but the country was going through the Great Depression. Therefore, Warner Bros. produced and released two horror films in colour. As the collapse of the market for musicals, Warner Bros. turned to more socially realistic storylines, including gangsters, Warner Bros. produced many films about gangsters and so the studio became known as the “gangster studio”
In 1934 there was a fire at the Burbank studio which destroyed 20 years worth of films. The studio’s net loss increased as several films failed at the box office, this resulted in the Warner Bros. studio losing over $2.5million that year. Between the years 1934 and 1956, the studio kept losing money and then receiving box office success but then losing money again.
In November 1966, Jack Warner gave in to the changing times and sold control of the studio and music business to Seven Arts Production, which is run by Canadian investors Kenneth and Elliot Hyman for $32million. The company and the studio was renamed Warner Bros.- Seven Arts. But then in 1969 the Hymans let Steve Ross purchase Warner Bros., the name was changed back to Warner Bros. Inc. Warner Bros. new management believed in the drawing power of stars and signing co-production deals. It was successful.

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